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The full cost picture / Guide

How to keep more from each delivery

You do not need to sell more food to earn more from delivery. A good place to start is making it easier for guests to order directly from you.

A takeaway order is handed to a guest

Give regular guests an easy way to order

Ordering services can help new guests discover your restaurant. But people who already know your food can order on your website next time.

Put a clear “Order food” button at the top of your website. Use the ordering link on your Google Business Profile and social media. Guests should be able to go straight from being tempted by the food to ordering it.

You do not need your own drivers

You can accept the order on your own website and use a courier service for delivery. You make the food, and the courier collects and delivers it.

This lets you receive more orders through your own channel without building your own delivery service. What you keep depends on the costs of ordering, payment and delivery.

Do not give away all the benefit

You do not need large discounts to get guests to order directly. A simple menu, clear prices and a good ordering experience are a better place to start.

Choose a delivery area that suits your restaurant. A minimum order value or a clearly stated delivery fee can help make smaller orders worthwhile too.

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